Choosing the right size for your flyer or brochure
A printer’s perspective
Flyers and brochures are a proven method for getting relevant and engaging information about your products or services out to your target audience. Even in this vastly digital age, there’s something comforting about the physical nature of a flyer or brochure that lends credibility and authority to your brand.
Variable print technology means that you can customise and personalise the information on your flyers very cost effectively, so you can get targeted messages out to your audience. If you have a mailing list, your flyer can even be addressed individually.
Once you know what the purpose of your flyer or brochure is, you’ll need to decide what size it’s going to be so your graphic designer and printer can get on the job. There are several ways to think about flyer size:
