Whether you’re working with a graphic designer on a new logo, website, catalogue, or promotional flyers for your business, it’s crucial to give them a clear and detailed brief.
Most designers will have certain questions they want to ask. Here is a quick guide of what you should be prepared to answer…
Most people perceive a brand is how your business looks, but it really starts with how your business FEELS to your target market…
Your brand is your reputation, and this will stem from how your customers “feel” when they experience your business. This is why your graphic designer will ask what sort of feeling it is that you wish to convey to your customers. A professionally designed logo can help communicate what you do in business and how you do it.
The last few weeks I’ve been talking about who your target market is (I know I’ve been going on about it, but it’s so important!).
No, I’m not talking about a partner, I’m talking about your target market…
Your branding will be impacted by what sort of customers you are looking to attract. Otherwise known as your target market. The more specific you are, the better. For example, your products or services might suit 35 – 40 year old mums, who are highly educated in a full-time role, earning $150K and live in the Macarthur region… But this is just a start!
I met with a client last week, she’s a bit of an Entrepreneur with many business ideas and she is ready to refresh the logo of one of her businesses.
She paid $99 for her logo when she was just starting her business, it was OK for what she needed at the time, but now she’s ready to take her business to the next level and wants to refresh her logo.
I asked her one of my most important questions….
