Frequently Asked Questions

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What is a brand, and why is it critical to my success?

Your brand is an expression of who you are as a business and the products or services that your offer. Good branding improves recognition, builds trust, unites your staff and helps you to generate new customers.

Creating a brand and then continuing its’ journey over time should be treated as a business investment – an investment in delivering a consistent and ongoing message to your target audience that shouts out “here I am and this is what I’m all about”

What is the benefit of branding?

There are many benefits that you’ll enjoy when you create and maintain a strong brand. But in our book, the top three are:

  1. You’ll build customer recognition – and customers are more likely to choose a brand they recognise over one they are unfamiliar with.
  2. You’ll build a competitive edge – you brand is what differentiates you out there in that cutthroat and aggressive jungle that is your marketplace.
  3. You’ll be able to introduce new products and services easily – investing in building a strong brand makes it a lot easier and less expensive to introduce new products or services because your customers already know you.
What is the difference between a logo and a brand?

Your logo is simply the foundation for the visual expression of your brand. It’s an important part of your branding strategy but it isn’t your brand.

When we talk about your brand, we’re referring to everything that your business stands for, including how it’s perceived by your staff, customers and prospects.

Everything about your business contributes to the perception of your brand – from how quickly you answer the phone when a customer calls and how well your staff present themselves through to how relevant and visually interesting your marketing collateral and advertising are.

Why should I brand?

If you don’t have a strong brand, you can’t really expect your customers and prospects to identify your business. And if they can’t identify you they certainly aren’t going to connect with you.

Your brand should send a consistent message about who you are.

This will create brand awareness, which in turn will drive repeat business and attract new customers to your door.

Do I really need a custom, professionally designed logo?

In today’s online world there are loads of sites where you can develop your own logo for peanuts. But if want to pay peanuts then your logo is going to look like it’s been produced by monkeys.

If you’re happy with a logo that you’re probably going to stumble across somewhere else on the Internet because another company liked the same canned image that you chose, then go right ahead.

If, on the other hand, you want to stand out (loud and proud we say!) from your competitors then a small investment in creating a logo that’s not only unique, but uniquely you, then Evoke Visual Creations is the place to start!

How often should we update our brand?

Updating your brand is a big decision as it affects so many things about your business but we recommend you refresh your brand:

  • If your business is undergoing major change
  • If there are any negative connotations attached to your brand in the marketplace
  • Every 5 – 7 years to ensure your brand stays fresh

Updating your brand doesn’t have to mean drastic changes need to take place – simple things such as changing to a more modern font, using more effective colour combinations or eliminating some design detail can all help you refresh your image and stay ahead of the game.

How can Evoke Visual Creations help my business?

Evoke Visual Creations really is a one-stop design shop and we’re passionate (okay, some might say obsessive) about developing and implementing innovative brand strategies to support your business.

We’re your partner throughout your brand journey, you can trust us to be proactive and we’ll always deliver what we say we will.

What can I expect when I deal with Evoke Visual Creations?

When you work with us you can expect friendly, reliable and highly creative service that’s customised specifically to your requirements.

We value honesty, transparency, respect and open collaboration in everything we do.

Our commitment to you is that you’ll always know what to expect regarding the timeline, quality and price of every job we work on – and if anything changes we will let you know and keep you updated.

When will you return my call/email?

We’re graphic designers, so being a bit “arty farty” comes with the territory. This means that non-urgent calls or emails probably won’t be dealt with straight away because we’re often in a creative huddle, thinking up new concepts and ideas for a campaign that just might be yours.

We will always try return your call or email within 24 hours, however if you need an urgent response we ask you to let us know on your email or message.

Why should I use Evoke Visual Creations?

We think we’re a bit different from the usual run-of- the-mill graphic designers. We’re a highly creative team and we love creating awesome designs for our customers but we also think strategically about your brand.

When we take on a new project, we don’t think of it as a single job but as part of an intricate strategy that builds the story and equity of your brand. We value relationships, we’re always proactive and we’ll stick with you as your brand’s journey unfolds.

We’re creative people but that doesn’t mean that we’ll sacrifice useability for inventiveness. We’re firmly of the opinion that your logo and any of your supporting branding needs to not only look good, but be functional enough to take you across a wide range of campaigns and mediums.

Can I afford to work with Evoke Visual Creations?

To roll out an old cliché, can you afford not to? Your brand is a business investment that is every bit as important as the building you work from, the inventory in your warehouse or the equipment that makes your business hum. You might have built the best mousetrap in the world but if no one knows about it, the world most definitely will not be beating a path to your door.

We’ll create unique campaigns that will make your brand really stand out – and since your brand is the essence of your business, why would you trust its’ care to anyone less than an expert?

My neighbour is a graphic designer, can’t I just use them?

Sure you can, if you know already know a graphic designer go ahead and use them – but make sure you check out some of their work first and obviously confirm that you’re happy with their responsiveness and terms and conditions.

Another thing to consider is that if you use a friend or neighbour to work on your graphic design requirements, it’s not always easy to let them know you don’t like what they’ve done, especially if they’re doing it for you at a reduced rate.

At Evoke Visuals Creations we’re happy to listen to and act on your feedback – our goal is to produce design solutions that we’re proud of and that our customers love.

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