Business communications should be a continuum of the development of your brand, so it’s important that the visible journey your brand takes over time is well thought out, properly budgeted, and tested and adjusted with each campaign.
Strategic Brand Development
Brand development is the process of creating and continually reinforcing your brand. When you work with the team at Evoke Visual Creations, we cover this over three distinct phases:
We work with you to develop or refresh your brand strategy, making sure that it is totally aligned with your business objectives and that it is focussed on your target audience.
Now we develop the tools you need to communicate the brand, such as your logo, tagline and marketing collateral.
Finally we continue to grow your brand equity by regularly developing new, fresh collateral such as posters, flyers and brochures to help you stand out in a crowded marketplace and keep your business message fresh.
As we work through the story of your brand, we’ll create a suite of collateral and other marketing materials to reinforce your proposition in the market. We take a look at who you want to communicate with, what campaigns you want to run and how long you want to run them for. We’ll jointly develop a calendar of what’s needed by when and then we knuckle down to develop it all for you. This could include some or all of the following: